Interview with BlogConf Glasgow speaker, Angela Esposito!

Hi everyone!

We had a little catch up with Angela who is one of our speakers at our blog event, BlogConf! Angela will be attending our Glasgow event in May and will be talking about free-lancing as a blogger and how to write for magazines as well as giving us all some tips and tricks along the way!

 

Blog Event

Angela Esposito

 

You’ve got a lot of experience in free lancing for blogs, magazines and websites. What has been your favourite contribution?

I think my favorite contribution so far has to be writing forEditor-at-large, an online interior design magazine company in New York City. The piece was about all of the high luxury interior design shows and
conventions around the world. I have a passion for interior design and lifestyle blogging, so this was a dynamite digital article for me to cover.

You studied Journalism for your degree. Did you always know you wanted to go into free lancing and digital marketing?

Initially, I was intended on going to school for international business, but I made a last minute decision to switch over to journalism. Soon I was thrown into live filming, sports news writing and landed an internship at Channel 7 News in Sydney, Australia. I soon realized that I was already conducting some sort of international business of my own when I started writing for publications and blogs in Scotland. Life sort ofthrows you in the right direction after all.

What advice do you have for bloggers who would like to write for a magazine?

Blog constantly and be careful with your words. How often do you pick up a magazine that knocks down a restaurant or slanders a new fashion trend? Of course we can be critical, but we need to be eloquent in our writing. Once your blog is up to its highest-standard, add it to your linked in account and ask magazine publishers to refer to it as your work experience.

Do you have any favourite blogs you enjoy reading?

I love lifestyle blogs and foodie blogs. If I am looking for a new trend in interiors I love reading Abigail Ahern’s blog or Apartment Therapy. If I want to know where to go for food around town I love flicking through the Glasgow Food Geek. I am just starting to read Kelly Hayes’ travel blog at the moment and it is fantastic.

You’ve traveled quite a lot to gain experiences and expand your knowledge. Where was your favourite place to visit and what did you take away from it?

It is in our nature as writers to want to travel and escape from our everyday lives. I have written some fantastic pieces on my experiences through Iceland, Thailand, Costa Rica and Australia, but there is something particularly special about Scotland to me. I took off a couple weeks from my job in NYC and backpacked across Europe where I spent three days in Scotland. I remember feeling a bit of an ache in my chest at the thought I had to get on a plane to Dublin. I think that’s when I knew that I could feel settled here for the first time in my life. It may be corny, but Scotland feels like home and will always be my favorite place I have been.

Thanks, Angela! We’re super excited to hear your talk on free-lancing and contributing to writing for magazines! See you in a few weeks!

Interview with our BlogConf Glasgow speaker, Gemma Hughes!

Here’s a quick and fun interview with Gemma Hughes who will be one of our speakers at our blog event, BlogConf in Glasgow! Gemma will be talking all about SEO, marketing and social media to help bloggers reach the next level of blogging and how you can increase blogger engagement and traffic!
SEO Marketing

Gemma Hughes

How does the blogging world impact your daily job?

 

As a Digital Marketing Executive, blogging plays a huge part in my daily job, whether it’s writing blog posts for clients, finding information for myself, or interacting with established bloggers for campaigns.

 

Blogging is hugely important for my clients as it’s great for SEO and for providing them with unique content they can share on their sites. However interacting with the blogging community is becoming more and more important as well, as more companies become aware of the benefits of blogger outreach and engagement.

 

In my current job I’m working with clients to see how they could work with the blogging community to market their businesses. It helps that I’ve run several outreach campaigns as a freelancer and in previous employment, so I can explain the great benefits of working with bloggers!

 

You run your own blog too, who are your target readers?

 

My blog is mainly beauty and lifestyle focused, however despite there being elements of travel and wedding chat my site tends to target women of between 18-30 with an interest in makeup. I don’t set out with a specific audience in mind really, I just hope that people with similar interests as me will read my posts and enjoy them.

 

Do you have any tips that you’ve learnt since you began blogging?

 

Have fun! There’s nothing wrong with starting a blog with the hope of making money from it some day, but if you don’t enjoy what you are writing about you will lose interest quickly. It takes a lot of commitment to make a blog grow and it’s hard to be committed to something you don’t like. I love rambling about various things, so it was easier for me to write a lifestyle blog rather than picking one topic to write about constantly. It might be harder for me to get noticed with a general blog than it would have been if I’d picked a niche subject but I love what I’m writing about, and that’s what’s important.

 

What advantages has blogging got to both bloggers and brands?

 

Bloggers regularly engage with loyal audiences through their blogs, and through social media. They put a lot of effort into creating unique content (posts) that their audience loves and then they spend time promoting these posts. Brands want to reach these audiences. By building relationships and working with bloggers with audiences in their target sectors, they can spread the word about their products and services in one blog post, rather than spending extra time, effort and money on traditional marketing. It will then reach a wider audience when it’s promoted to a blogger’s followers via social media.

 

Working with bloggers has a positive effect on a brand’s reputation too. When a blogger raves about a product or service in a review, their audience trusts that review (not that a blogger should lie just because it’s a sponsored post, or they’ve been given the item for free – of course!) and as a result, puts more faith in the brand on that recommendation. Getting involved with bloggers is hugely beneficial for brands and businesses trying to reach new audiences.

 

Working with brands is great for bloggers as it helps you to grow your blog. It also provides unique and interesting content for your blog, and gives you new ways of entertaining your readers, or even allows you to provide a competition. You’ll have great networking opportunities and it can allow you to turn your blog into a career, provided you are successful enough in your campaigns. It can be tempting to say yes to every opportunity that comes along just to get your foot in the door (so to speak!) but you have to remember that you want to build up trust with your audience, and it’s hard to trust someone who raves about every product they are sent no matter what it is.

Thanks, Gemma! We can’t wait to hear your talk in a few weeks on SEO, marketing and driving traffic to your blog! 


Getting a bit Fruity: Urban Fruit Review

Urban Fruit Review

We’re thrilled to announce that collaborating with BlogConf this year is Urban Fruit. We love our snacks and willing took the bullet to get down and review Urban Fruit’s Strawberry snack.

I always get pretty excited when a huge cardboard box arrives at my desk. It feels like Christmas at BlogConf HQ, because big deliveries can only mean one thing – samples for an upcoming BlogConf event!

Urban Fruit Review

When opening this box there was an absolutely gorgeous woft of strawberries, which low and behold, alerted the vultures, I mean web developers, in the office. We weren’t aware of what flavour of Urban Fruit we were receiving and having always been a fan of the Mango I was pretty excited to see a flavour I’d never tried before.

Urban Fruit is a delicious packet of fruit that is picked when ripe and gently baked without all of the stuff that makes some people hyper. What’s even better is that they’re available in snack pack sizes and count as your 1 a day (getting on the healthy!). It’s also suitable for vegans and those of you looking for something gluten free. Good that isn’t it?

Unlike some packs of fruit I’ve consumed in my life in a bid to claim I’m a clean eater, these are not dry and rubbery that make you feel you need to drink a gallon of water afterwards. The fruit is soft, sweet and after consuming a snack pack, I’m not reaching into my work draw for the secret stash of chocolate (Note for co-workers. I lock my draw before I leave the office). The strawberry pack also tastes like strawberry jam, and what’s not to love about that?

Urban Fruit Review

Shaking up the world of fruit and snacking, Urban Fruit have a variety of flavours (next on our list is pineapple if you fancy sending us some more UF?? :) ) and can be found in a variety of stores such as Asda, Tesco, Waitrose and Boots.

In the words of Paulo Nutini, Urban Fruit have definitely come along to our office and funked our lives up, and they will be coming to you in both Glasgow and Leeds goody bags to funk up yours too.

Check them out at

Urban Fruit Twitter                                           facebook                                       Instagram

 

 

www.blogconf.com
Rated 5/5 based on 10 reviews